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  • 2012

    Our dream started in 2012 being a fresh new trading desk for programmatic advertising.

  • 2015

    We grew to the top of independent trading desks in the Netherlands, giving us the opportunity to start creating and expanding our own technology.

  • 2016

    Our big breakthrough came when we started to focus on our ability to provide a fitting solution for multi-store companies, giving both the main office and their stores a range of freedom unprecedented in the field of programmatic technology.

  • 2020

    Since 2020, we fully focus on the development and international expansion of our MarTech and SaaS products.

  • Now

    We currently host over 1.5 billion creatives per month. Having local advertising as our basis, we deliver self-service API connections via our SaaS model and assist brands with managed services, always making sure campaign goals are implemented in the best possible way.

    • Our goal

      We keep working on new technological solutions to stay at the forefront of the ever changing programmatic industry, and our goal to be a leading global hyperlocal programmatic advertising technology is unchanged since 2012. With offices in both Munich and Amsterdam, our focus is in providing solutions for the DACH region, the Benelux, the Scandics, the UK and the USA.

    • Why we started Adcombi

      In our early years as an agency and trade desk, working for numerous clients with a franchise and dealership structure, we experienced how difficult it is to run multi-location campaigns in the programmatic ecosystem. It was very time consuming, prone to errors and resulted in a huge amount of operational pressure which has a negative effect on team morale and on the business itself.

      – Gerrit Reinders, Founder

    • Our core advantage

      Adcombi technology allows you to automate the setup of thousands of line items. The technology enhances the operational process by significantly reducing the time and resources needed during planning, optimization, management and reporting of programmatic, hyperlocal advertising campaigns.

      Save up to 82% in time and resources setting up large amounts of line items, freeing up talent for other projects or strategic work.

    Meet our team

    A team with passion for technology and advertising, with innovation at our core

    Gerrit Reinders
    Founder

    “Firing up local business and digital local transformation is my core!”

    Auke Boersma
    Chief Executive Office

    “Wake up early. Drink espresso. Work out. Work smart. Be ambitious. Keep your priorities straight, your mind right and your head up. Do well, live well and dress really well. Do what you love, love what you do. It is time to start living.”

    Sebastian Kraemer
    Managing Partner DACH

    “Exploring Innovation. The digitalization is an endless playing field. Push into spaces where others stop.”

    Dirk Ouwehand
    Managing Partner Benelux

    “Movement by connection. Moonshooting is not improving the existing, it is creating something completely new. Go for 10X better instead of 10% better.”

    Diederick van den Berg
    Head of Product & Innovation

    “Enabling Growth”

    Sjoerd de Groot
    Head of Engineering

    "You learn so we learn", "Knowledge is power", "Some people see things that are and ask, 'Why?', we dream things that never were and ask, 'Why not?”

    Martine Zijlstra
    Head of Product & Customer Success

    "Pure positivity. What you see is what you get, no nonsens no games. I strive to get the best out of people and processes."


    Ilona van Wegen
    Advisory Board

    Entrepreneur - Ex Google Board member - Member Topvrouwen B4

    Ilona is an enthusiastic and result-orientated sales and marketing leader with a reputation for strategic thinking, commercial pragmatism and collaborative leadership. She has an entrepreneurial drive and passionate about the endless opportunities of online.

    Martijn Hamann
    Advisory Board

    Martijn is co-owner of venture capital firm Endeit Capital. Previously he worked at Endemol as Executive Director International Operations & M&A.

    Steven Jongeneel
    Advisory Board

    Entrepreneur and investor with a strong background in media, agencies and technology. Whereas many people claim that marketing and media have become more complex, Steven is a firm believer that technology enables brands to have more impactful advertising than ever before.

    René Hofma
    Advisory Board

    René is investor in various companies in the digital marketing industry and founder of Result Recruitment Group.

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