Innovative ways to enhance a global brand on a local level

It is crucial to Opel to safeguard global brand consistency while servicing the needs of local dealers who prefer local and personalized messaging. Adcombi used national video content and added dynamic elements. Opel’s first-ever local dynamic ad campaign at scale boosted local relevance and engagement and resulted in a 42% uplift in video completion rate.

„Wir helfen Autohändlern  bei ihrer Händlerkommunikation. Die effektive Lokalisierung einer nationalen Botschaft ist dabei essenziell. Die hyperlokale Technologie von Adcombi hilft uns, unsere lokale Strategie für Marken wie Opel, Kia und Ford effizient umzusetzen.“

Thomas Visser
Innovation and Strategy Manager

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