Hyperlocal, customized campaigns for over 90.000 outlets
Coca Cola needed their local outlet owners to be in control of their digital and programmatic advertising needs, while the mother company stayed in control of its global brand assets. Adcombi connected with Coca Cola’s Mobile Marketing Platform and enabled outlets to run custom hyperlocal, premium programmatic campaigns by using approved brand assets. This decreased the set-up time of all line items by 60% and consistently performing above local benchmarks.
“Linking our Salesforce data to dynamic html banners and the Adcombi system allows us to set up a huge number of hyperlocal geotargeted campaigns.”
Marthe van Wel
Digital Marketing Manager