Amsterdam, 16 September 2021 – MarTech platform Adcombi today announced that its patented technology for hyperlocal advertising is now being made available as a self-service solution. To our knowledge, the MarTech solution is the only product in the world that allows advertisers and agencies to independently create hundreds of locally tailored ad campaigns and serve them out programmatically. Brands and retailers such as Coca-Cola, Heineken, Jumbo, Opel and Volksbanken Raiffeisenbanken are already using the SaaS technology.
In recent years, Adcombi has grown into a leading marketing technology company with offices in Amsterdam and Munich that are jointly responsible for hosting more than 1.5 billion hyperlocal creatives per month. In addition to further expansion in Europe and a possible expansion into Southeast Asia, the company wants to grow even faster by making the Adcombi Hyperlocal technology available through multiple DSPs.
Gerrit Reinders, founder of Adcombi: “In the early years of Adcombi, our focus was mainly on unburdening advertisers, retailers and agencies in local markets. We now work primarily for international brands and advertisers who recognise that the local advertising opportunities our technology offers work exactly the same in the US, UK, Greece, Thailand or Australia. To make our international growth as scalable as possible for both Adcombi and our customers, making our technology available in a self-service way was a logical next step”.
Heineken is one of the advertisers that has now integrated the hyperlocal technology internally. Victoria van de Koppel, Digital Marketing Specialist Heineken: “By integrating the Adcombi technology, we are finally able to very easily deploy the hyperlocal campaigns of all our brands themselves. In particular, the live adjustment and management of assets has ensured that we can now reach and activate our local target groups in a much more targeted way”.
The transformation feels like a new chapter for Reinders' company, and according to Auke Boersma, CEO Adcombi, that includes a new look and a new website. The design and functionalities of the website, which went live today, fit well with the international growth that the company is experiencing.
Boersma: “We see an excellent opportunity for the multi-location segments FMCG, retail, supermarkets, automotive and bank branches to start their digital transformation of local advertising. The possibilities and advantages of local advertising, combined with programmatic advertising, data and optimisation technologies, offer unprecedented opportunities as part of any digital omnichannel strategy. In developing the website, we therefore looked closely at what our customers need and how our technology can help them scale their advertising needs and how they can use our technology to scale their advertising needs. The result is a content-rich website with lots of information on hyperlocal programmatic advertising and inspiring content in the form of customer cases, testimonials and blogs”.
Adcombi provides brands and retailers with hyperlocal technology to deploy ad campaigns across the country, while individual affiliates can create hundreds of locally adjusted campaigns at once using the self-service MarTech solution and serve those local expressions programmatically. In the Benelux and DACH regions, brands such as Unilever, Jumbo, Volkswagen, Heineken, Opel, Coca-Cola, Volksbanken Raiffeisenbanken and Rabobank use Adcombi's technology. International agencies such as GroupM, Dentsu, Havas Media, IPG Mediabrands and OMG also work with the Adcombi technology. For more information: https://adcombi.io/en/